It's Not How Good You Are, It's How Good You Want to Be by Paul Arden is a concise and inspirational book that offers advice on achieving success in creative fields and life in general. Here are the key ideas and takeaways from the book:
Aspire for Greatness
The central idea of the book is that success isn't determined by your current skill level or talent but by your ambition and desire to improve. Arden encourages readers to aim high and aspire for greatness.
Embrace Failure
Arden emphasizes that failure is an essential part of the creative process. He suggests that you should not fear failure but rather learn from it and use it as a stepping stone to success.
Take Risks
To achieve great things, you must be willing to take risks and step out of your comfort zone. Arden encourages readers to be bold and daring in their pursuits.
Don't Wait for Permission
Arden advises against waiting for permission or validation from others to pursue your goals. Instead, take initiative and seize opportunities.
Simplify and Clarify
Arden stresses the importance of simplicity and clarity in communication and creative work. He suggests that less is often more and that you should aim for clear and concise messaging.
Creativity and Innovation
The book underscores the value of creativity and innovation in problem-solving and business. Arden encourages readers to approach challenges with a fresh perspective and to think outside the box.
Be Memorable
Arden suggests that in a world filled with noise and competition, it's essential to stand out and be memorable. Find unique and creative ways to make an impact.
Be Persistent
Success often requires persistence and determination. Arden encourages readers to keep working toward their goals, even in the face of obstacles and setbacks.
Personal Branding
The book touches on the concept of personal branding and the importance of building a strong and authentic personal brand to distinguish yourself in your chosen field.
Learn from Others
Arden advises aspiring creatives to study the work and careers of successful individuals in their field. Learning from the experiences of others can provide valuable insights and inspiration.
Be Open to Change
The world is constantly evolving, and Arden suggests that individuals should be open to change and adapt to new circumstances and opportunities.
Use Your Imagination
Arden celebrates the power of imagination and creativity in problem-solving and generating new ideas. He encourages readers to tap into their creative potential.

"It's Not How Good You Are, It's How Good You Want to Be" is a motivational and thought-provoking book that encourages readers to pursue their aspirations, take risks, and embrace creativity as they strive for success in their chosen endeavors.