Who Not How" The Formula to Achieve Bigger Goals Through Accelerating Teamwork" by Dan Sullivan and Dr. Benjamin Hardy is a book that presents a transformative approach to achieving goals and overcoming obstacles. The central concept revolves around the idea that instead of asking "how" to accomplish something, one should focus on "who" can help accomplish it. Here are the key ideas from the book:
The "Who Not How" Principle
The book introduces the "Who Not How" principle as a shift in mindset. Instead of getting bogged down in trying to figure out how to achieve a goal on your own, seek out the right people or resources to help you.
Leveraging the Power of Collaboration
Sullivan and Hardy emphasize that collaboration and teamwork are key to achieving ambitious goals. By harnessing the strengths and expertise of others, you can accomplish more than you could on your own.
Abandoning the Lone Ranger Mentality
The book challenges the notion of the "Lone Ranger" mentality, where individuals believe they must do everything themselves. It encourages readers to recognize their limitations and embrace the idea of seeking assistance.
The Freedom to Focus on Unique Abilities
When you delegate the "how" to others, you free up your time and mental energy to focus on your unique abilities and contributions. This can lead to greater productivity and satisfaction.
Creating a "Who" Mindset
The book guides readers in developing a "Who" mindset by asking questions like "Who can help me with this?" and "Who has the expertise I need?" This shift in thinking can lead to more effective problem-solving.
The Role of Trust
Trust is a fundamental element of the "Who Not How" approach. Building trust with your team members or collaborators is crucial for successful delegation and collaboration.
Delegating and Setting Expectations
Sullivan and Hardy provide strategies for effective delegation, including setting clear expectations, communicating priorities, and providing support to those you enlist to help.
Goal Setting and Achievement
The book discusses how the "Who Not How" approach can be applied to goal setting and achievement. By assembling the right team or support network, you can accelerate progress toward your goals.
Overcoming Resistance
Sullivan and Hardy address common resistance to the "Who Not How" concept and provide insights into how to overcome resistance from oneself or others.
The Importance of Networking
Networking and building relationships with individuals who possess the skills and knowledge you need are key elements of the "Who Not How" approach.
Continuous Learning and Growth
The book encourages ongoing learning and personal growth as essential components of effective collaboration and problem-solving.

"Who Not How" offers a practical and mindset-shifting approach to achieving big goals by focusing on collaboration, delegation, and leveraging the strengths of others. It encourages readers to embrace the power of teamwork and to recognize that seeking the right "who" can often be more important than figuring out the "how" on their own.