Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy is a productivity and time management book that offers practical strategies for overcoming procrastination and increasing productivity. The book is centered around the metaphor of "eating the frog," which represents tackling your most challenging and important task first thing in the morning. Here are the key ideas from "Eat That Frog":
The Frog Metaphor
The book uses the metaphor of "eating a frog" to represent doing your most important and challenging task first thing in the morning. By tackling your biggest, most uncomfortable task, you set a productive tone for the day.
Priority Setting
Tracy emphasizes the importance of setting clear priorities and focusing on high-value tasks. He suggests that not all tasks are created equal, and it's crucial to distinguish between what is truly important and what is merely urgent or less critical.
The 80/20 Rule
Tracy introduces the 80/20 rule, also known as the Pareto Principle, which states that 20% of your activities will account for 80% of your results. He encourages readers to identify their most valuable tasks and prioritize them.
Time Management
The book provides various time management techniques, such as creating to-do lists, using time blocks, and setting specific deadlines for tasks. Effective time management is seen as a key to productivity.
Overcoming Procrastination
Tracy discusses common reasons for procrastination, including fear of failure, lack of clarity, and feeling overwhelmed. He offers practical strategies to overcome procrastination, such as breaking tasks into smaller steps and using positive affirmations.
Focus and Concentration
To increase productivity, Tracy suggests minimizing distractions and creating a focused work environment. He advises turning off email notifications, silencing phones, and dedicating uninterrupted time to important tasks.
Technology and Time Savers
The book acknowledges the role of technology in both facilitating and hindering productivity. Tracy recommends using technology wisely and avoiding excessive time spent on unproductive apps and websites.
The Law of Three
Tracy suggests that people should identify and focus on their three most important tasks for the day. This keeps the focus on high-priority items and prevents overload.
Self-Discipline and Habit Formation
The book emphasizes the importance of self-discipline in developing productive habits. Tracy encourages readers to practice self-control, which can lead to the formation of positive habits over time.
Visualization and Goal Setting
Tracy discusses the power of setting clear goals and visualizing success. Visualizing the completion of a task or the achievement of a goal can boost motivation and drive.
Continuous Learning
Tracy advocates for continuous learning and self-improvement. He suggests that investing in personal development and acquiring new skills can enhance one's effectiveness.
Positive Thinking
The book encourages a positive mindset and the belief that you can achieve your goals. Positive thinking can help overcome obstacles and maintain motivation.

"Eat That Frog!" by Brian Tracy provides practical advice and strategies for overcoming procrastination, improving time management, and increasing productivity. The book emphasizes the importance of prioritization, focus, and self-discipline in achieving personal and professional goals.