Fix This Next is a book by Mike Michalowicz that offers a framework for business owners and entrepreneurs to identify and address the most critical issues in their companies. The book provides a systematic approach for improving a business's overall health and performance. Here are some of the key ideas from "Fix This Next":
Business Hierarchy of Needs
Michalowicz introduces the concept of the "Business Hierarchy of Needs," which is a model that parallels Maslow's Hierarchy of Needs for individuals. It consists of five levels, including Sales, Profit, Order, Impact, and Legacy. These levels represent the different stages a business goes through on its path to success.
Identify the Vital Need
The central idea of the book is that business owners should focus on addressing the most critical need at their current stage of growth. By pinpointing the most urgent issue and working to fix it, they can propel their business to the next level.
Michalowicz provides a simple assessment tool called the Business Hierarchy of Needs Assessment to help business owners determine where their company stands within the hierarchy. This assessment is designed to identify the specific needs that require attention.
Permanent Fixes
The book emphasizes the need to make permanent fixes rather than temporary patches to address issues. By doing so, business owners can create a stronger and more sustainable foundation for their company.
The Omen of Success
Michalowicz discusses what he calls the "Omen of Success," which represents the feelings of fear, doubt, and unworthiness that business owners often experience as they grow their companies. He provides insights on how to navigate and overcome these feelings.
Simple, Scalable Solutions
The book encourages business owners to seek simple and scalable solutions for their challenges. These solutions should be easy to implement and have a broad and lasting impact.
Michalowicz highlights the importance of clear communication within a company. Effective communication ensures that everyone is aligned with the vital need being addressed and the steps being taken to resolve it.
The book suggests the use of a "Decision Filter" to determine who should be held accountable for various aspects of the business. This tool helps business owners and teams understand their roles and responsibilities.
Continuous Improvement
"Fix This Next" promotes an ongoing cycle of assessment, identification, and resolution. It encourages business owners to regularly assess and address the most pressing issues as their companies evolve.
Creating a Self-Sustaining Business
The ultimate goal is to create a self-sustaining business that can operate successfully with minimal direct involvement from the owner. This allows entrepreneurs to focus on their strengths and interests.

"Fix This Next" offers a practical approach for business owners to identify and address the most critical issues in their companies. By following the Business Hierarchy of Needs framework and implementing permanent fixes, entrepreneurs can build stronger, more successful businesses. The book provides a structured methodology for ongoing improvement and growth.