Invent It, Sell It, Bank It! "Make Your Million-Dollar Idea into a Reality" by Lori Greiner is a book that offers guidance on inventing, developing, and successfully bringing a product to market. Lori Greiner, a successful entrepreneur and investor known for her role on the TV show "Shark Tank," shares her insights and strategies for turning ideas into profitable products. Here are the key ideas from the book:
The Idea Stage
Greiner discusses how to generate and evaluate product ideas. She emphasizes the importance of identifying a problem or need that your product can solve.
Protecting Your Idea
The book covers the importance of intellectual property and provides information on how to patent, trademark, and protect your invention.
Research and Development
Greiner emphasizes the need for thorough research and development to refine your product and make it market-ready. This includes prototyping and testing.
Funding Your Invention
The book explores various funding options for inventors, including self-funding, crowdfunding, and seeking investors. Greiner provides advice on finding the right financial resources.
Product Manufacturing
Greiner discusses the process of finding reliable manufacturers and managing production. She offers tips for negotiating manufacturing deals and maintaining product quality.
Distribution and Sales Channels
Greiner explores different distribution and sales channels, from direct-to-consumer sales to retail partnerships. She shares strategies for getting your product into the hands of consumers.
Marketing and Branding
The book covers marketing strategies and the importance of branding your product effectively. Greiner discusses the role of packaging, branding, and storytelling in product success.
Sales and Pitching
Greiner, known for her role on "Shark Tank," provides insights into pitching your product to potential investors, retailers, and customers. She shares tips for delivering a compelling pitch.
Negotiation Skills
Negotiation is a critical skill in business. Greiner offers guidance on negotiation tactics and strategies for getting favorable deals.
Overcoming Challenges
Building a successful product and business can be challenging. Greiner discusses common obstacles and offers advice on overcoming them, including dealing with rejection and setbacks.
Scaling and Growth
As your product gains traction, scaling becomes important. Greiner discusses strategies for managing growth and expanding your product line.
Maintaining Success
The book emphasizes the need to stay adaptable and continue innovating to maintain success in the ever-changing business landscape.
Entrepreneurial Mindset
Throughout the book, Greiner encourages readers to adopt an entrepreneurial mindset characterized by determination, perseverance, and a willingness to take calculated risks.
Learning from Mistakes
Greiner shares personal anecdotes and stories of entrepreneurs who faced challenges and made mistakes along the way. She underscores the value of learning from these experiences.

"Invent It, Sell It, Bank It!" by Lori Greiner provides a comprehensive guide for inventors and entrepreneurs looking to turn their product ideas into successful businesses. Greiner's practical advice and real-world examples make the book a valuable resource for individuals seeking to navigate the complexities of product development, marketing, and entrepreneurship.