It Takes What It Takes: How to Think Neutrally and Gain Control of Your Life by Trevor Moawad is a self-help book that focuses on the power of neutral thinking and its impact on personal and professional success. The key ideas from the book include:
Neutral Thinking
The central concept of the book is neutral thinking, which Moawad defines as the ability to control your thoughts and focus on what is controllable and productive, regardless of circumstances. It involves avoiding both positive and negative thinking and instead focusing on practical solutions.
The 70% Rule
Moawad introduces the idea that striving for 70% performance excellence in any given situation is a realistic and attainable goal. It encourages individuals to focus on consistently achieving this level of performance rather than aiming for perfection.
The Impact of Language
The book emphasizes the role of language and self-talk in shaping one's mindset. Moawad suggests that the words we use can either empower us or hold us back, and he advocates for adopting positive and neutral language.
Controlling Controllables
A key principle is the idea of concentrating on what you can control, such as your effort, attitude, and response to challenges, rather than dwelling on factors beyond your control.
The 3 Rs
Moawad discusses the three Rs—Routine, Repetition, and Regulation—as essential elements for building a successful and productive life. Developing positive habits and consistently practicing them can lead to improved performance.
Mindset vs. Behavior
The book differentiates between mindset (how you think) and behavior (what you do). It argues that while mindset is important, it is ultimately your behavior and actions that determine your success.
The Influence of Environment
Moawad emphasizes the impact of the people and environment around you on your thinking and behavior. Surrounding yourself with positive and supportive individuals can enhance your ability to think neutrally.
Overcoming Adversity
"It Takes What It Takes" offers strategies for dealing with adversity and challenges. It advocates for facing difficulties with a neutral mindset, viewing them as opportunities for growth and improvement.
Leadership and Team Dynamics
The book applies the principles of neutral thinking to leadership and team dynamics. It suggests that leaders can create a culture of neutral thinking within their organizations to foster high-performance teams.
The Power of Commitment
Moawad highlights the importance of making a commitment to neutral thinking and practicing it consistently. He provides practical exercises and techniques to help individuals develop this mindset.
The book encourages self-awareness and introspection, helping individuals recognize their own thinking patterns and make necessary adjustments to achieve better results.
Achieving Personal Goals
Moawad provides guidance on setting and achieving personal and professional goals using the principles of neutral thinking and the 70% rule.

"It Takes What It Takes" by Trevor Moawad offers a framework for shifting your mindset toward neutrality, enabling you to overcome challenges, improve performance, and lead a more successful and fulfilling life. It emphasizes the importance of controlling your thoughts and actions, focusing on what you can control, and striving for excellence rather than perfection.