Never Go With Your Gut "How Pioneering Leaders Make the Best Decisions and Avoid Business Disasters" by Gleb Tsipursky is a book that focuses on decision-making in the business context. The book explores the cognitive biases and flawed thinking patterns that often lead to poor decisions and provides strategies for making more rational and effective choices. Here are some key ideas from the book:
The Danger of Gut Decisions
Tsipursky argues that relying solely on intuition or gut feelings can lead to poor decision-making in the business world. He highlights the risks and consequences of making important decisions without a systematic and evidence-based approach.
Cognitive Biases
The book examines various cognitive biases that influence decision-makers, such as confirmation bias, anchoring bias, and overconfidence. Tsipursky explains how these biases can lead to flawed judgments and offers strategies to mitigate their effects.
The Intention-Implementation Gap
Tsipursky discusses the gap between our intentions and our actual behavior. Many leaders may have good intentions but struggle to implement their decisions effectively. He offers techniques to bridge this gap and ensure that decisions translate into action.
The REACH Model
Tsipursky introduces the REACH model, a structured approach to decision-making that stands for Recognize, Evaluate, Assemble, Challenge, and Hash Out. This model provides a systematic process for making decisions based on evidence and critical thinking.
The Importance of Feedback
The book underscores the value of seeking feedback from others when making decisions. Constructive feedback can help leaders identify blind spots and improve the quality of their choices.
Avoiding Decision Disasters
Tsipursky shares real-world examples of business disasters that resulted from poor decision-making. He analyzes these cases to highlight the lessons learned and the importance of decision hygiene.
Decision Hygiene
Tsipursky introduces the concept of decision hygiene, which involves developing practices and habits that promote better decision-making. This includes recognizing and addressing cognitive biases and following a systematic decision-making process.
Emotional Regulation
The book emphasizes the need for emotional regulation when making decisions. Leaders should be aware of their emotional states and how they can impact judgment.
Crisis Decision-Making
Tsipursky provides guidance on making effective decisions during crisis situations. He stresses the importance of remaining calm, seeking input from experts, and avoiding panic-driven choices.
Continuous Learning
Tsipursky encourages leaders to embrace a growth mindset and commit to ongoing learning and improvement in their decision-making skills.

"Never Go With Your Gut" offers a practical and evidence-based approach to decision-making in the business world. It helps leaders recognize and address the cognitive biases that can lead to poor choices and provides a structured framework for making decisions that are more rational and effective.