Be Obsessed or Be Average by Grant Cardone is a motivational and self-help book that encourages readers to embrace obsession and intensity as the keys to achieving success in life and business. Cardone shares his personal experiences and strategies for adopting a relentless and passionate mindset. Here are the key ideas from the book:
Embrace Obsession
Cardone argues that obsession is a positive force when channeled toward meaningful goals. He encourages readers to become obsessed with their dreams, aspirations, and the pursuit of success.
The Average Trap
Cardone warns against settling for mediocrity and the "average" life. He believes that embracing a mediocre mindset leads to unfulfilling outcomes and missed opportunities.
Massive Action
The book emphasizes the importance of taking massive action to achieve your goals. Cardone encourages readers to set audacious targets and commit fully to their pursuit.
10X Rule
Cardone introduces the concept of the 10X Rule, which suggests that you should set goals and take actions that are ten times greater than what you initially think is necessary. This approach pushes you to aim higher and work harder.
Sales and Marketing
Cardone, a successful sales trainer and entrepreneur, places a strong emphasis on sales and marketing as fundamental skills for success in business. He believes that everyone should develop these skills to some extent.
Overcoming Fear
The book addresses the fear of success, failure, and rejection. Cardone provides strategies for overcoming these fears and taking bold actions.
Unconventional Beliefs
Cardone challenges conventional beliefs about work-life balance, retirement, and the pursuit of comfort. He argues that comfort is the enemy of progress.
The book underscores the importance of unwavering commitment to one's goals and dreams. Cardone believes that quitting is not an option for those who want to achieve greatness.
Cardone shares personal stories of setbacks and failures, highlighting the role of persistence in overcoming obstacles and achieving success.
"Be Obsessed or Be Average" celebrates entrepreneurship and the idea that anyone can become an entrepreneur by adopting the right mindset and taking bold actions.
Positive Influence
Cardone discusses the significance of surrounding oneself with positive and supportive individuals who share your vision and goals.
Personal Responsibility
The book promotes the idea of taking full responsibility for your life, decisions, and outcomes. Cardone believes that external factors should not be used as excuses for lack of progress.
Time Management
Cardone emphasizes the need for effective time management and productivity to maximize one's efforts and achieve more in less time.
Financial Success
The book touches on the importance of financial success and the role of wealth-building in providing opportunities and security.

"Be Obsessed or Be Average" encourages readers to break free from complacency and embrace a relentless pursuit of their goals and dreams. Grant Cardone's message is one of extreme commitment and passion as the driving forces behind personal and professional success.