12 Months to $1 Million "How to Pick a Winning Product, Build a Real Business, and Become a Seven-Figure Entrepreneur" by Ryan Daniel Moran is a book that provides a step-by-step roadmap for aspiring entrepreneurs to build a successful business and achieve a million-dollar annual revenue within a year. Here are the key ideas from the book:
The Million-Dollar Goal
The central idea of the book is the ambitious goal of reaching a million dollars in annual revenue within 12 months. Moran believes that this goal is achievable for those willing to put in the effort and follow a structured plan.
Choosing the Right Business Model
Moran discusses various business models, including e-commerce, Amazon FBA (Fulfillment by Amazon), and physical product businesses. He emphasizes the importance of selecting a business model that aligns with your goals and strengths.
Product Selection
The book provides guidance on how to select a winning product or product niche by considering factors such as market demand, competition, and profit potential.
Market Research
Moran emphasizes the importance of thorough market research to identify trends, consumer preferences, and opportunities within your chosen niche.
The Branding Process
Building a strong brand is a key element of success. The book offers strategies for creating a brand identity that resonates with your target audience.
Creating an Online Presence
Moran discusses the importance of establishing an online presence through a website and social media to connect with potential customers.
Scaling Your Business
The book outlines a systematic approach to scaling your business, including strategies for increasing sales, expanding product lines, and optimizing operations.
Financial Management
Moran provides advice on managing finances, including budgeting, tracking expenses, and reinvesting profits back into the business.
Leveraging Amazon
For those pursuing e-commerce and physical product businesses, the book explores how to leverage the power of Amazon's platform for product distribution.
The Importance of Networking
Moran emphasizes the value of building relationships with other entrepreneurs and leveraging networks to learn from others' experiences and find potential partners or mentors.
The Role of Mindset
Developing a growth mindset, setting clear goals, and maintaining a positive attitude are crucial for overcoming challenges and staying motivated on the path to success.
Building a Team
As your business grows, the book discusses the importance of assembling a team to handle various aspects of the business, from customer service to marketing.
Creating Value for Customers
Moran stresses the importance of providing value to customers, solving their problems, and delivering exceptional customer service to build long-term loyalty.
Evolving as an Entrepreneur
Throughout the journey, the book encourages readers to evolve as entrepreneurs, continuously learning, adapting to changes, and seeking opportunities for growth.

"12 Months to $1 Million" by Ryan Daniel Moran offers a structured and actionable plan for aspiring entrepreneurs who want to build a successful business and achieve a significant level of revenue within a relatively short time frame. It provides practical advice, real-world examples, and a comprehensive roadmap to guide readers on their entrepreneurial journey.