Think Like a Freak "The Authors of Freakonomics Offer to Retrain Your Brain" is a book written by Steven D. Levitt and Stephen J. Dubner, the authors of the bestselling book "Freakonomics." In "Think Like a Freak," the authors encourage readers to adopt a new way of thinking and problem-solving by applying the principles of economics and behavioral economics to various aspects of life. Here are some key ideas from the book:
Embrace the power of curiosity
Levitt and Dubner emphasize the importance of curiosity in problem-solving. They suggest that individuals should not be afraid to ask unconventional questions and explore unexpected angles when trying to solve problems.
Reframe problems
The authors advocate for reframing problems and looking at them from different perspectives. By doing so, individuals can often find more creative and effective solutions.
Incentives matter
A central theme in the book is the idea that incentives drive human behavior. Levitt and Dubner argue that understanding the incentives that shape people's actions can lead to better problem-solving and decision-making.
Think small and test often
The authors promote the concept of thinking small and conducting small-scale experiments to test hypotheses and gather data. This approach can lead to practical insights and solutions.
The power of saying "I don't know"
Levitt and Dubner encourage humility and the willingness to admit when you don't know something. They suggest that acknowledging your ignorance can lead to better learning and problem-solving.
Think like a child
The authors discuss the value of thinking like a child, who often asks "why" questions without inhibition. This childlike curiosity can lead to fresh insights and uncover hidden information.
Use economic thinking
Levitt and Dubner introduce economic thinking as a tool for analyzing a wide range of issues. They emphasize concepts such as opportunity cost, trade-offs, and unintended consequences.
Experiment and adapt
The book encourages a mindset of experimentation and adaptation. Instead of sticking to a rigid plan, individuals should be open to adjusting their approach based on feedback and new information.
Be willing to quit
The authors advocate for the idea that quitting can sometimes be the best decision. They discuss the concept of "sunk costs" and advise against throwing good money or effort after bad.
Tackle taboos and difficult topics
Levitt and Dubner argue that addressing taboo topics and difficult questions can lead to valuable insights and solutions. They believe that confronting uncomfortable issues is essential for progress.

"Think Like a Freak" offers a fresh perspective on problem-solving, decision-making, and creativity by applying the principles of economics to everyday challenges. The book encourages readers to think critically, question assumptions, and approach problems with curiosity and an open mind. It provides practical advice for adopting a more rational and unconventional approach to solving problems and making decisions.